Michael Phelps is backed by IOC, International Olympic Committee. They support olympic and theat obviusly doesn't care what he does personal. Similarly Omega watch brand, also said that the matter is personal and hence a non-issue. Hoever to be noted that these worked out after him publicly appologized for what he did! Even sometimes its hard to stay in control no matter how big you are, and phelps proves it, and he even realizes his mistake which is really big!